Although the above H2 2023 figure shows that around 5% of the adult Dutch population gambled online over that period, the discrepancy between the number of active accounts and players supports the KSA’s argument about a sluggish growth of the market. These active players reportedly lost an average of 958 EUR over the more busy second half of 2023, or, respectively, 160 EUR per month against the 170 EURs averaged over the first half of the year.
Young Adults Holding 22% of Accounts:
According to the regulator, young adults also engaged in gambling operations in the subject period. The monitoring report paid special attention to the 18-23 age group, as it represents 9.5% of the population. Still, 22% of all accounts were held by this group in 2023 to reportedly almost mirror the 2022 percentage and indicate almost the same number of players over the last two years. Also, this group spent an average of 52 EUR per month, more than three times less than the 24+ population.
Keeping the Safe Gaming Target Percentage:
Another important part of the report refers to the safe gaming environment in the jurisdiction. In compliance with the KSA channelization strategy since the launch of online gambling operations in the Netherlands, the market was kept within the target range of at least 80% of players gambling with legal operators. According to the press release, this percentage was around 90% in 2023. Also, the July 2023 advertising ban has reportedly proven effective in testifying about the safe environment in the Dutch online gaming market, which is currently looking for stronger growth.
